Price vs Value

The cost of something is completely irrelevant to it’s value.
Read that again.

~ Ray Law

Have you ever considered what you’re comparing to when you call something cheap or expensive? What are those parameters? More often than not, we’re comparing two completely different services or items. So instead let’s look at this with “value” in mind.

Firstly, what is value?

We believe value isn’t attached to a singular notion such as price or product, but rather the true desire as an individual versus whether the business or service can provide that to you.

Basically, as an individual, what is valuable to you and if the business is able to provide that for you - then how much you deem that offering to be worth.

Examples

Uber / Taxi

The cost is more in comparison to a normal taxi rank.

However, it has become a leading global taxi service because users value time, effectiveness, efficiency and accessibility. Users deem these qualities to be worth it’s cost.

They can arrange a taxi in any area to go to any destination with ease via the app. They can see where it is live and even know who the driver is in advance. Compared to a traditional taxi rank, you have to search for the number, call, potentially get through or not, arrange and wait without any more information.

There are many users who want a quick, easy, accessible taxi service. Uber is able to provide that and the users deem the price they charge, albeit more than the tradition taxi rank, still worthwhile.

Smart Phones

The latest smartphones which costs between £1100 ~ £1300 on release can be considered extortionate to some yet well justified to others.

New models get released give or take every 12~18 months. More often than not, the spec upgrade is minimal but more importantly, the majority of people never need nor know how to use the phone's technical specifications to its limit. Their daily functions simply do not require its capabilities.

(Are you telling me you can tell the difference between 458 and 515 ppi density on screens from scrolling up and down Instagram?)

So whilst new model smartphones cost considerably more than its generational seniors, many users value brand familiarity, representation and trend. These are valuable for the user, enough so to justify the expense whereas others will not find this worthwhile.

You get the gist.

Hopefully this paints a better picture of the difference between PRICE and VALUE but what about us?

What about us?

For gyms, if your value is training with minimal interaction or if your value is to get ‘beasted’ and go for beers after, we’re probably not going to be the best place for you.

Instead you’ll find value in us if you want:

• clean spacious facility;

5000 sqft of space means we can accommodate covid safety and training safety without disrupting your access to sessions.

• where you can train in coach led sessions;

If you enjoy the guidance, in coaching and programming, our Coaches will help you get fit, strong, learn new skills and develop current ones. This can be in a class format or on a one to one basis.

• dedicated to improving health;

We are steadfast in our ethos and every single member of staff has a burning passion for this. Training to live better, stronger, more resistant to preventable chronic diseases and be more resilient to the effects of getting older. Real people doing real fitness. Not your “6 week shred” or “who can lift the most weights” or “ego driven beastings”.

Our previous blog “Kicking ass at 80” is a great read for what we are trying to achieve.

• fun varied fitness and content;

Nothing worse than doing the same thing day in day out. We have decades of experience when it comes to programming and session delivery. Our sessions, workshops and content are fun, varied, educational about health and more importantly, real.

• ego-free, gossip-free, judgement-free culture;

• fun, inclusive excessive and diverse environment;

With a zero tolerance policy for any toxicity, we’ve attracted a positive, inclusive, respectful, supportive and diverse culture. Have a read of our testimonials around the site to find see what our members are saying.

• professional, caring, friendly service;

We’re a passionate and polite team that cares for your wellbeing. Simultaneously, we also a small business with accountability to make sure you receive professional service and are treated fairly. We will be releasing a blog post about professionalism in the gym industry soon! Keep an eye out!

• and added value with collaborations and events.

We don’t just run some sessions and leave it there. We’re always looking for ways to improve your experience and add more value. We team up with collaborators and put on events, seminars, workshops and more. We recently collaborated with MP Apparel, My Protein and THG with a behind the scenes blog coming soon!

If you’d like to know more, get in touch with us here or see our prices and join here.